What’s Behind The Popeye’s Chicken Craze?

It is the biggest viral marketing event we’ve seen in years.  Popeye’s chicken sandwich has nearly broken the Internet.  All across the country, lines for the sandwich have been hours long.  Social media posts, jokes, commentary, even arguments about it have been seen on line.  Those arguments aren’t only on line.  We’ve seen temper tantrums and fights when the sandwiches are sold out.  What’s going on here?  What does this say about us?

Guests:

Chef Huda, Celebrity Chef

Richard Fowler, FOX NEWS Contributor

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