Ford Refuses To Renew NFL Player’s Endorsement Deal


The Phil Long Ford dealership announced it would terminate its relationship with Denver Broncos player Von Miller following his decision to silently #TakeTheKnee at a recent NFL game. The dealership claims the player did not lose his endorsement, rather the company reevaluated who they choose to represent their brand.

In a statement released to a major news organization, the dealership stated:

“We are evaluating the events of the weekend. It is important to state that we haven’t fired Von. We are in the middle of contract renewal and this weekend’s events remind us that sometimes we feel that we best represent ourselves. We support Von and his first amendment rights, we know Von and he’s a good person. He donated a police car to his hometown police dept. All that notwithstanding when we bring in celebrities to represent us we run the risk of being misrepresented.

“We, like millions of Americans are concerned and will respond consistently with our values as a proud American company founded by a war hero (Phil Long). While we can’t control the actions of others we can be responsible for how we support our nation and community. That is why, years ago, our principal owner, Jay Cimino, founded the Mount Carmel Veteran’s Service center, and is supported by all Phil Long Dealerships. We support this cause not just with our words, but financially as well, and it is serving hundreds of veterans in need right here in Colorado. This would be a great time for our community to show support for our military community by supporting this cause or others that continue to serve them after they serve us.”

As a result of the dealership’s decision, #BoycottFord is on its way to trending on social media.

@Robinrazzi


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Robin is a digital content creator and has worked in the digital space for nearly ten years. “Robinrazzi” is a nickname given from a former colleague and is a perfect integration of her name and one of her greatest hobbies of having a camera in hand to capture once in a lifetime moments like paparazzi. She has traveled the world covering entertainment, celebrities, events and anything trending. She holds a BA in communications from Penn State and MS in marketing from Johns Hopkins University. She currently serves as Digital Content Manager for WHUR and the Howard University Radio Network.

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