Nordstrom Severs Ties with Ivanka Trump Brand

Nordstrom_AP Images

Seattle-based Nordstrom department-store chain announced that effective fall 2017 they will sever ties with the Ivanka Trump brand.

A Nordstrom spokesperson said:

“We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

Ivanka Trump 2_AP Images

The announcement came at an interesting time, when the #GrabYourWallet movement gained popularity on social media. The movement urges participants to boycott any businesses affiliated with Donald Trump.


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I am a digital content creator and have worked in the digital space for more than ten years. "Robinrazzi" is a nickname given from a former colleague because I'm known for having a camera in hand at all times. I have traveled the world covering entertainment events, celebrities and anything trending. I earned my BA in Communications from Penn State and a MS in Marketing from Johns Hopkins University. I currently serve as Director of Digital Content for WHUR and the Howard University Radio Network.

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