Nordstrom Severs Ties with Ivanka Trump Brand

Nordstrom_AP Images

Seattle-based Nordstrom department-store chain announced that effective fall 2017 they will sever ties with the Ivanka Trump brand.

A Nordstrom spokesperson said:

“We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

Ivanka Trump 2_AP Images

The announcement came at an interesting time, when the #GrabYourWallet movement gained popularity on social media. The movement urges participants to boycott any businesses affiliated with Donald Trump.


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Robin is a digital content creator and has worked in the digital space for nearly ten years. "Robinrazzi" is a nickname given from a former colleague and is a perfect integration of her name and one of her greatest hobbies of having a camera in hand to capture once in a lifetime moments like paparazzi. She has traveled the world covering entertainment, celebrities, events and anything trending. She holds a BA in communications from Penn State and MS in marketing from Johns Hopkins University. She currently serves as Digital Content Manager for WHUR and the Howard University Radio Network.

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