Target Pulls Offensive ‘Baby Daddy’ Cards From Stores

Contributed by BreAnna Bell

Social media buzzed after one Target shopper shared her outrage at the Father’s Day Card selection with black couples on the cover. The card had a black couple on the front with the words “Baby Daddy” displayed across the front.

Takeisha Saunders posted her frustration with the store on Facebook with the caption, “You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!”

You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!😡😡🤦🏾‍♀️ #OurVoicesReally #NotMyNarrative #HowAboutHusband #HowAboutLove #HowAboutJustDad

Posted by Takeisha Saunders on Thursday, May 31, 2018

In an interview with CNN, Saunders said the store in Rockwall, Texas, carried Father’s Day cards depicting people of other ethnic backgrounds that did read “husband.”
After the post attracted attention and more outrage, Target issued an apology for the card and announced they will be pulling the card from their stores.
“We want all guests to feel welcomed and respected when they shop at Target. We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores,” said the statement, which Target sent to CNN. “We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”

WHUR Contributor


Stay Connected:

Comments Welcome