J.C. Penney Reworks Blackstreet’s ‘No Diggity’ for Olympics Ad

J.C. Penney’s Olympic commercial, set to a remixed version of Blackstreet’s 1996 hit song “No Diggity,” urges customers to donate a portion of their purchases to Team USA.

Why “No Diggity?” Because Diggity rhymes with Ligety – as in American Olympic skier Ted Ligety, which brings us to the ad’s title… “Go Ligety.”

The clip stars C-Black of Blackstreet, a Ligety doppelgänger puppet dubbed “Lil’ Ligety” and a group of dancers repping their target demo: female shoppers.

Sample lyrics include: “I like the way you work it. / Go Ligety. / You got to round it up.” The line emphasizes the store’s request for customers to round up their purchases and donate the difference to the Olympic team.

http://www.youtube.com/watch?v=ibCJdIJCBJM

 

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