Rihanna’s Savage Fenty Reaches $1 Billion Dollars In Equity

According to Forbes, the bad gal Riri’s successful lingerie brand Savage Fenty hit $1 billion dollar in equity after raising $115 million in funding. Rihanna plans to expand Savage Fenty in retail stores and possibly add athletic wear.

The Fenty brand has made itself known through cosmetics, skin care and now lingerie. All entities have been extremely successful on their own. Rihanna is now moving into a new market of athletic wear which competitors need to take notice of. Her beauty sector generated over $558 million in its first year of operation.


Fenty, her high end fashion brand recently linked with LVMH, a luxury brand, which was meant to help Fenty break into the designer industry. This was put on pause once the pandemic begun and hasn’t picked back up just yet. We’ve seen shades and shoes from the Fenty fashion brand but that is all. We are so happy for Rihanna and can’t wait to share more stories on her black girl magic.

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