Amazon Unveils New Prime Wardrobe Service: Try Before You Buy

Contributed by BreAnna Bell

Amazon opened their new wardrobe service to all Prime members Wednesday allowing them to try on the clothes before they buy them, as reported in USAToday.

The company launched an invite-only beta version of the service last year. After a test run in which invitees could order thousands of different styles and seeing positive results, Amazon decided to opened it up to all U.S. Prime members.

Amazon Wardrobe comes at no additional cost to existing Prime members.

The service allows shoppers to purchase at least three and up to eight items of whatever clothing item they need (shoes, accessories, shirts, pants) and have them shipped to your home. Prime members using Wardrobe will be able to keep the clothes for a week to try them on and return the clothes they don’t like with the provided resealable box using a prepaid label – at no charge.

There’s no upfront charge either. Users will only be charged for the clothing items they keep once the seven days have passed.

Cooper Smith, director of Amazon IQ Research at Gartner L2, said with USAToday, this investment in apparel is a long time coming.

According to Smith, Amazon has “been selling a lot of clothing, but they haven’t been able to sell fashion,” Smith said. “Fashion brands want to reach Prime users.”

For more information on the new wardrobe service, see here.

WHUR Contributor

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