Coca-Cola Developing Cannabis-Infused Drinks?


Recreational marijuana use is on the rise and major corporations are trying to get in on the action. The Coca-Cola Co. is in “serious talks” with Aurora Cannabis Inc. to develop cannabis-infused beverages, sources familiar with the matter told BNN Bloomberg.

Coca-Cola is interested in developing beverages that are infused with cannabidiol, commonly referred to as CBD, the non-psychoactive chemical found in marijuana plants. Coca-Cola and Aurora would likely develop beverages that will ease inflammation, pain and cramping.

According to BNN Bloomberg, the consumer CBD market is estimated to grow to US$2.1 billion by 2020, from $202 million in 2015.

Kent Landers, a spokesman from Coca-Cola, declined to comment about Aurora. However, he added in an emailed statement to BNN Bloomberg that “along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.”

@Robinrazzi


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I am a digital content creator and have worked in the digital space for more than ten years. "Robinrazzi" is a nickname given from a former colleague because I'm known for having a camera in hand at all times. I have traveled the world covering entertainment events, celebrities and anything trending. I earned my BA in Communications from Penn State and a MS in Marketing from Johns Hopkins University. I currently serve as Director of Digital Content for WHUR and the Howard University Radio Network.

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