Rihanna’s Dominating The Beauty Industry From Head To Toe With Her Latest Fenty Beauty Release

– Contributed by Tayler Adigun

Rihanna has previewed her new “Body Lava” on Instagram this past Monday with a video of her applying the all over body highlight on her shoulder, with the caption “clothes not needed”. The video also featured a new kabuki brush that will be joining the Fenty Beauty family next month as well.

While “Body Lava” doesn’t officially join the Fenty Beauty lineup until April 6, fans are already dubbing it a must have. Each of Fenty Beauty’s Instagram post about the Body Lava have grabbed major attention.

The young mogul broke into the beauty industry last September with the release of Fenty Beauty. The cosmetics line broke industry standards with its wide shade range and inclusivity in brand advertising. Ever since the debut, Rihanna has kept the beauty and fashion industry on its toes. According to Tribe Dynamics September media value report, Fenty Beauty brought in $72 million in media value in its first month alone.

The Body Lava will debut in two shades, “Who Needs Clothes” and “Brown Sugar”.

 

WHUR Contributor


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