Contributed by Scott Lipscomb
Not everyone is “Loving it” as the famous McDonald’s jingle goes.

Business mogul and former comedian Byron Allen is suing McDonalds for $10 billion for racial discrimination.

The claim is that McDonald’s does not use the same portion of its advertising budget on black media companies as it does non-black companies. Black media companies only receive 5 million out of the 1.6 billion budget for advertising even though the main consumers are black people.

“This is about economic inclusion of African American-owned businesses in the U.S. economy,” Allen wrote in an open letter, which was signed by several Black media executives, including Earl “Butch” Graves, Jr., the president and CEO of BLACK ENTERPRISE. “McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity. The economic exclusion must stop immediately.” reported Black Enterprise via their website.

“We are not surprised that both Black employees/executives as well as the Black franchisees are suing McDonald’s for racial discrimination and unfair treatment. And now you are being sued for $10 billion by Black-owned media. Why?? Because we all firmly believe the culture at McDonald’s is racist and very toxic,” the letter continues.