NEW YORK (AP) — Victoria’s Secret once defined sexy with its leggy supermodels prancing around in their bras and over-sized angel wings. Now the company is being sold as women increasingly look for styles that more realistically fit their body type. The company’s owner, L Brands, said Thursday that the private-equity firm Sycamore Brands will buy 55% of Victoria’s Secret for about $525 million. The Columbus, Ohio, company will keep the remaining 45% stake. The selling price signifies a marked decline for a brand with hundreds of stores that booked about $7 billion in revenue last year. Shares of the company’s owner, L Brands, slid 7% Thursday before recovering.
Victoria’s Secret Sold
A diminished Victoria’s Secret sold as women look elsewhere