The Holiday shopping season is upon us and the National Retail Federation has launched a nationwide consumer education campaign called “New Holiday Traditions” to encourage consumers to shop safe and shop early amidst the coronavirus pandemic.  My guest is Bill Thorne – Senior Vice President of Communications and Public Affairs at the National Retail Federation

Question is , are retailers prepared for an early start to holiday shopping? and are consumers willing to shop early this year?

The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs — 52 million working Americans.  For more information go here:

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