A coalition of groups is turning up the heat with a bold call to action this holiday season. The message? “We ain’t buying it!” It’s a national economic boycott aimed squarely at companies rolling back DEI and backing policies that many say hurt Black and Brown communities. Organizers are urging people to shut their wallets and show the power of collective dollars. We dig into what this economic campaign means—and why it’s striking a nerve with so many. While organizers are steering clear from some big-box stores, they are urging consumers to place their dollars in the hands of small black businesses.
Resources:
Guests:
Dr. Julianne Malveaux – Economist, Author and Columnist
LaTosha Brown – Co-Founder of Black Voters Matter
Juanita “Busy-Bee” Britton – Founder and CEO of Busy Bee International
