Food influencer Keith Lee, known for his honest reviews of mom-and-pop eateries, has announced plans for him and his family to visit the D.C. area to showcase local restaurants. “If you or anybody you know has a mom-and-pop shop or a family-owned spot that has great food and great customer service but can use some marketing, absolutely free to them, let me know.”

His impact, known as the “Keith Lee effect,” has transformed struggling eateries into popular destinations. Lee asked his 16.5 million TikTok followers to recommend diverse restaurants in D.C., Maryland, and Virginia for his upcoming visit.

Followers are eager for Lee to try specific dishes like mumbo sauce, half-smokes, and crabs in Baltimore. To recommend a spot, followers can contact Lee through his business email, Instagram, or TikTok.