You see the messages, the commercials and the advertisements, targeting African-American consumers. Sometimes they miss the mark with messages that aren’t relatable to the consumer or they’re just down right offensive. Next week a virtual summit will be held to examine diversity in the media and advertising industry. This year the focus will be hiring HBCU graduates.
Resources:
Black Talent Outreach/Advancing Diversity Week Event
Media Village
Jack Myers, Founder, MediaVillage, AdvancingDiversity.org.
Serena Anthony, Chief People Officer, GroupM North America.
