Victoria’s Secret Cancels Fashion Show

Victoria’s Secret announced that it will be cancelling its annual fashion show, due to a decrease in viewership.

November 25, 2019 at 11:00 am
ENTERTAINMENT, NEWS

Contributed by Nadira Jamerson 

Victoria’s Secret announced that it would be cancelling its annual fashion show this year, and all years in the future.

The annual fashion show, featuring supermodels in extravagent lingerie and angel wings, is usually held during the holiday season, in November or December. However, according to CNN, L Brands, the parent company of Victoria’s Secret, announced in an earnings call Thursday that it has cancelled the 2019 Victoria’s Secret Fashion Show, following a decline in viewership.


“We think it’s important to evolve the marketing of Victoria’s Secret,” L Brands chief financial officer Stuart Burgdoerfer said during the call.

This was the biggest event of the year for the compay, and many fans are wondering if Victoria’s Secret will be able to create something to fill its place. Additionally, due to the creation of more inclusive and diverse lingerie brands such as Savage x Fenty, Time Magazine reports that this cancellation is coming at a time of overall decline for the linergie brand.

“The announcement comes amid a difficult time for Victoria’s Secret, which has seen a fall in sales and a rise in criticism for its continued focus on what some say are oiutdated fashion and beauty ideals. Sales declined 7% in the latest quarter, compared to a 2% fall during the same time period last year,” said Mahita Gajanan, a reporter for Time Magazine.

There have been mixed reviews about the cancellation of this annual fashion show. Some fans are sad to see the end of this tradition, while others are eager to see if this cancellation will leave room for other, more inclusive brands to emerge.