Aunt Jemima Going Away

Washington, D.C. (Wednesday, June 17, 2020) – In another sign of the times, Aunt Jemima is changing its name and removing the Black character seen for generations.  The brand owner, Quaker Oats, says the iconic Aunt Jemima figure is based on a racial stereotype.  It says the name change and removing the image are part of an effort to make progress toward racial equality.

Parent Company PepsiCo told Adweek that the new name for the syrup and other products will be revealed at a later date.  In the meantime, starting in the 4th quarter, the Black figure will no longer be seen on the packaging.

The brand was formed in 1889 and the character on the box was inspired by a Black storyteller and cook named Nancy Green.  The character has evolved over the years. According to the company website, Aunt Jemima was said to have been born into slavery. Quaker Oats purchased the brand in 1926 and switched out Aunt Jemima’s original red bandana in 1989 for a Black woman with pearls and curly black hair.