Jay Z’s Shawn Carter Foundation has begun an initiative to help students at HBCUs. 

The foundation announced its Champions for Financial Legacy(CFFL) in partnership with Toyota and the Wharton School of Business at the University of Pennsylvania. 

According to Billboard, “Every day at the Shawn Carter Foundation, we dedicate ourselves to uplifting students and communities that are underserved,” Jay-Z’s mother, Gloria Carter, who co-founded the foundation, said in a statement. “To launch a financial education program that will reach more students and communities, along with dedicated partners like Toyota and the Wharton School of Business, is a vision we are finally seeing come to fruition. We are so excited to see the incredible impact of CFFL unfold and look forward to its growth.”

This program will help HBCU students by giving them access to tools and resources to manage their money as they enter the workforce. 

Topics covered include budgeting, mutual funds, credit scores, stock markets, and more.  The Champions for Financial Legacy program begins at select HBCUs nationwide in the Spring 2025 semester and wishes to expand to additional schools in the coming years.