The rap battle conversation is heating up again after Kendrick Lamar made a bold move just days before Drake’s highly anticipated Iceman release.

Fans noticed that Kendrick’s explosive diss track “Not Like Us” mysteriously disappeared from YouTube on May 11, along with the entire GNX album vanishing from major streaming platforms. The move instantly sparked speculation online, especially since Kendrick’s broader catalog remained untouched during the temporary removal.

What really fueled the conversation was the timing. Just before Drake’s Iceman rollout on May 15, Kendrick reuploaded “Not Like Us,” wiping away nearly 468 million views in the process. The refreshed upload quickly bounced back with millions of new views, alongside renewed attention surrounding “luther.”

Many fans believe the move was intentional, designed to keep the feud front and center as Drake prepares to release an album already rumored to address their 2024 rap war. Drake’s Iceman campaign has leaned heavily into icy visuals, themes of betrayal, and subliminal references that listeners are already comparing to Kendrick’s recent moves.

Social media immediately exploded with debate over whether Kendrick strategically reset the momentum to dominate the conversation before Iceman officially drops. Regardless of intent, one thing is clear: the rivalry between Kendrick Lamar and Drake is far from over.