Rihanna Shutting Down the Fenty Fashion House

The lights are being turned out at Rihanna’s Fenty Fashion House. LVMH or Moët Hennessy Louis Vuitton, as it’s known made the announcement in a statement stating: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

LVMH will concentrate on Rihanna’s growing skincare brand, Fenty Beauty and Fenty Skin as well as her lingerie line, Savage x Fenty.


The brand had stopped posting on their Instagram page as of January 1st with the last launch back in November 2020 when they released nail-heeled footwear in collaboration with Amina Muaddi.

The Fenty fashion platforms are expected to go dark in the upcoming weeks.

Do you think this is a good move for Rihanna? It’s expected that LVMH will expand Rihanna’s lingerie line to athleticwear which would compete with Beyonce’s Ivy Park, do you think this is a good or bad thing?