LeBron James’ Media Company Calls Out The Olympics

LeBron James’ media company Uninterrupted is a voice for athletes all over. After the Olympics added a new rule, the company took to twitter to express their concerns.

Rule 50 seemingly ‘silencing athletes’ with its ban on political protests during medal ceremonies. The controversial rule prohibits demonstrations, along with political, religious, and racial propaganda at the Olympics. That also includes peaceful demonstrations on the podium.

As previously reported, rule 50 is the reason all Olympic competitors have been banned from donning Black Lives Matter apparel or kneeling during the national anthem while participating in sporting event The Jasmine Brand Reported.


The tweet reads ““Rule 50 is a rule in the Olympic Charter that bans any kind of demonstration and prohibits any opinionated political, religious or racial propaganda at the Olympic site in 2021,”

“The only time an athlete is able to speak freely is at press conferences and to the media, but not on the Olympic podium when the world is watching.”

“Sport is not neutral. When athletes speak up – whether from a stadium, gymnasium, or track – they start conversations and things change.”

“Give athletes the chance to show up fully and to make change.”

LeBron is no stranger to speaking about social injustices.

“I speak from a very educated mind, so I’m kind of the wrong guy to actually go at because I do my homework. I would never shut up about things that are wrong. I preach about my people, and I preach about equality. Social injustice. Racism. Systematic voter suppression. Things that go on in our community.”

“Because I was a part of my community at one point and saw the things that was going on, and I know what’s going on still because I have a group of 300-plus kids at my school that are going through the same thing, and they need a voice. And I’m their voice. I’m their voice, and I use my platform to continue to shed light on everything that may be going on, not only in my community, but around this country and around the world.”