By Brooks Welch

TV personality, actor, singer, and entrepreneur Ray J is launching a digital network.

Specific details about the platform haven’t been reported, however it’s been clarified that the digital network will offer original content.

This is a development that further establishes the entrepreneur in the tech space.

In an exclusive interview with Afrotech in 2021, Ray J spoke about his earbud brand RAYCON, which he showed off during the Super Bowl in an Instagram video.

“Three years ago, the earbud business wasn’t as booming as it is now,” Ray J said. “But now, it’s on fire. And I think our price point is what says it all. People are paying way too much for earbuds — they’re overpriced. When RAYCON came in with our prices, and our styles, I think we set ourselves apart from all the competition.”

He also founded an electronics company called Raytroniks and began shipping an electric bike called the Scoot-E-Bike in 2016, as reported by Venture Beat.

Sources of the Jasmine Brand report that the entertainer is already filming content for his upcoming network.