Paris Jackson is the new face of KVD Beauty. Formally, Kat Von D Beauty, named after famed tattoo artist Katherine von Drachenberg. Drachenberg sold her shares of the company to Kendo, a beauty brand incubator owned by LVMH in January 2020 and it was rebranded as KVD. The brand’s signature product is liquid eyeliner, which is 100 percent vegan, organic, and cruelty-free. “As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity,” Jackson said in a statement about the partnership.
Which beauty brand is your favorite?
