By Brooks Welch
The iconic sneaker brand Converse has announced its collaborations with three Black creatives for the ‘It’s Possible’ campaign in celebration of Black joy and to honor Black culture.
Called the “It’s Possible Collection,” the collection was developed by Converse-sponsored WNBA athlete Natasha Cloud along with the footwear brand’s designer Marissa Bynoe and product merchandiser Javon Martin, reports Footwear News.
As reported by Black Enterprise, the creatives were enlisted to craft bold and unique styles that reflect where they’ve been, where they are now, and where they are headed, using Converse as their canvas.
As outlined by Footwear News, Cloud took on the Leather Ox sneaker. Cloud said about the style that she knows that changing your shoes to match your present self is “a way of therapy, it’s a way of vulnerability, it’s a way of strength.”
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Bynoe reinterpreted the Chuck 70 style for this collection. According to Converse, “nods to the beauty that is born from resilience.” Byone added, “I’ve always been inspired by my family as creatives and It’s Possible shows other young, Black people that the stars can align, and these kinds of careers are possible.”
And for Martin, he drew inspiration from his childhood neighborhood, Blue Hill Ave in Dorchester, MA, for his take on the Run Star Hike silhouette. “My community is what motivated me to want to be great,” said Martin, who is eager to shine a light on the industry and encourage young Black creatives to know it’s possible to achieve success.
The It’s Possible Collection, which retails between $90 and $120, is now available at Converse.com.