Michael Jackson’s Daughter Paris Is The New Face Of KVD Beauty

Paris Jackson is the new face of KVD Beauty. Formally, Kat Von D Beauty, named after famed tattoo artist Katherine von Drachenberg. Drachenberg sold her shares of the company to Kendo, a beauty brand incubator owned by LVMH in January 2020 and it was rebranded as KVD.  The brand’s signature product is liquid eyeliner, which is 100 percent vegan, organic, and cruelty-free.  “As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity,” Jackson said in a statement about the partnership.

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