Tag: Beyonce

“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries,” Beyoncé said in a statement. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Beyonce released a joint album last year with her husband, Jay-Z, called “Everything is Love.” The prolific singer also paid tribute to historically black colleges and universities, as well as the dance troupes and step teams during her groundbreaking two-hour Coachella Valley Music and Arts Festival performance. She also performed “Lift Every Voice and Sing,” which is known as the national black anthem, at the festival and donated $100,000 to four black universities shortly after her performance.