For Swizz Beatz and Timbaland — Grammy-winning legends in their own rights — hosting a friendly competition while fans and artists are homebound due to the coronavirus was about giving back to the people.
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“When the ESSENCE Festival was founded 25 years ago, it marked a pivotal moment of vision and reverence — a critical acknowledgement of and investment in the power of our culture,” said Michelle Ebanks, chief executive officer of ESSENCE Communications, in a news release. She said it has set a standard that other festivals aspire to, and has become an annual homecoming for black artists from around the world.
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