TV legend Bob Barker, known for hosting “The Price Is Right” for 35 years, has died, Page Six can confirm.

He was 99. “It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker has left us,” his rep told us Saturday (August 26). According to TMZ, the game show host died peacefully in his Los Angeles home Saturday morning of “natural causes.”

Barker hosted “Truth or Consequences” from 1956 to 1975. He hosted shows like “End of the Rainbow,” “The Family Game,” “Simon Says,” and “That’s My Line.” In 1972, he hosted “The Price is Right,” solidifying his legacy.

Comedian Drew Carey shared his condolences, posting, “Very sad day for the Price Is Right family, and animal lovers all over the world.” He continued,”There hasn’t been a day on set that I didn’t think of Bob Barker and thank him. I will carry his memory in my heart forever. #RIPBobBarker We love you.”