By Brooks Welch
Vanessa Bryant, the wife of late basketball legend Kobe Bryant and mother of the late Gigi Bryant, has announced a long term deal with Nike.
“We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.” Vanessa wrote as an Instagram caption.
This collaboration commemorates the memory of Kobe Bryant, along with his daughter, Gianna, and seven others died in a fatal helicopter crash in January of 2020.
Nike’s CEO shared his delight about the partnership in a statement.
“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” John Donahoe, Nike’s president and CEO said. “His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.”
The first new shoe of the partnership will be the Kobe 6 Protro “Mambacita Sweet 16,” honoring Gigi Bryant, 100% of the net proceeds will be donated to the Mamba and Mambacita Sports Foundation, reports ESPN.