Removing Racist Marketing and Branding Campaigns

How big businesses deal with changing branding and marketing based on racial stereotypes.

For the first time since purchasing the team… Daniel Snyder… the owner of Washington’s professional football team is considering changing the name.  That name is seen by many as a racial slur. It is the latest in a series of moves by big businesses to end branding and marketing bases on racial stereotypes.  We’re looking at that the issue… not just in professional sports… but across the entire business community.


Wes Hall, WHUR Announcer, Sports Analyst

Dr. Kerry Ann Hamilton, CEO, KAH Consulting Group