Will Smith Launches ‘Fresh Prince’ Themed Clothing Line 

Will Smith took to Instagram to announce the official launch of his clothing line, Bel-Air Athletics

Fans can now officially wear clothing that resembles the athletic wear from Bel-Air Academy, the fictional private school on the Fresh Prince of Bel-Air. This highly praised sitcom aired on NBC from 1990 to 1996 and is still prevalent in households today. 


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I put my thang down, flipped it and reversed it. Then I put it on sale. NEW @FRESHPRINCE MERCH! willsmith.com

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Smith is excitedly seen sporting pieces from the clothing line in a hilarious video posted to his Instagram. He captions the posts saying, “I put my thang down, flipped it and reversed it. Then put it on sale.” The line consists of a combination of track jackets, track pants, the official Bel-Air tee, Will Power tee, and a few other selections. 

The clothing is a depiction of the laid back, relaxed attitude of the character Will on the show. In true “Fresh Prince” fashion, the line has flavor, style, and even reversible jackets. However, this limited edition collection is only available through Oct. 14. 

If the “Fresh Prince” ever inspired your fashion looks, now may be the time to grab some new gear.